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EL ENCINAR DE HUMIENTA BRINGS EXTREMADURA BEEF TO ALL SPAIN THANKS TO ITS AGREEMENT WITH CARREFOUR AND ALCAMPO

El Encinar de Humienta achieved for Extremadura beef to be known all around Spain. With a slaughterhouse based in Almaraz and a feedlot based in Abertura, it's the biggest marketer for the Ternera de Extremadura Protected Geographical Indication and the beef regional sector's main player.

After its agreement with Carrefour comes another one with the Alcampo chain to supply beef meat to all its stores around Spain.

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EL ENCINAR DE HUMIENTA, PRESENT AT THE II FORO IBÉRICO EMPRESARIAL

Jaime Yartu (derecha), CEO of El Encinar de Humienta, lecturer at the II Foro Ibérico Empresarial

A total of 275 companies from Spain and Portugal come together next Wednesday in the II Foro Ibérico Empresarial (FIE), held in the Badajoz Exhibition Center (Ifeba) around four strategic sectors: Trade, Logistics, Services and Infrastructures, Tourism and Agriculture and Food.

www.lainformacion.com Wednesday, 10/15/14 - 13:09

Foro Ibérico Website: Gobex

 

EL ENCINAR DE HUMIENTA EXPANDS ITS BOUNDARIES

El Encinar de Humienta S.A., the meat company controlled by the Collar and Yartu families since 1991, has placed the Cáceres town of Almaraz on the European beef map.

The group has an industry focused on beef slaughtering and cutting with a production volume of more than 28,000 tons and an area of ??7,000 square meters.

The slaughterhouse, the Spain's largest in cattle, is centered in slaughter to obtain channels and half channels with a slaughter volume of 45 channels / hour (65,000 units / year).

A facility in ongoing expansion to meet with not only domestic demand channeled through its facilities in Mercamadrid, but also several European markets. El Encinar de Humienta has a turnover of more than 23 million euros in export, mainly to Germany, Portugal, Italy and the Netherlands.

The company is by far the largest marketer of beef from the Protected Geographical Indication (PGI) Ternera de Extremadura.

Currently, the meat industry joint project that was about to launch with Acorex is on hold, but it keeps important agreements with the cooperative, like the slaughter of 1,500 tons of beef annually for McDonald's Spain from its feedlots Coria, Gapes and Valdefuentes.

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EXTREMADURAN MEAT AT MCDONALD’S

A total of 440 restaurants from McDonald's franquise in Spain and 120 in Portugal have extremaduran beef meat for 100% beef burguers, fruit of the collaboration between the Association of Acorex and companies El Encinar de Humienta SA (first marketer of Spain in this matter) and OSI Food Solutions Spain, which produces the hamburgers served at these restaurants. All parties have spent several years working together but yesterday they signed an agreement to make such collaboration an annual commitment, so that they can provide around 4,000 tonnes of beef from the cooperative shortly. Last year, for example, the supply volume reached 1,500 tons with a value of approximately 4 million euros.

This was explained yesterday by representatives of Acorex, El Encinar de Humienta and OSI Food Spain; Javier Donoso, Jaime Yartu and Jose Maria Del Rio, respectively, during the signing of the agreement with presence of Minister of Agriculture, José Antonio Echavarri, who noted that "this is the way forward and it's a firm commitment of all parties for Extremadura and its products ". In his view, unifies all the main players in the food chain to bring the product from the field to the consumer. He was pleased to have "positive news" that "adds value" to the country. "We have the best products and the best producers, and this is another example," he said.

All of them remarket that the important thing is not business figures "but sharing the same work philosophy" in which the first Extremaduran cooperative, the first slaughterhouse in the country and the main distributor of a restaurant chain "that feeds 62 million people a day around the world" are present, said Donoso.

Del Rio, meanwhile, reported that the 20% of the total beef supply comes from through the distributor, and expects soon to reach the 25%. "It's a starting point to further develop our relationship with Extremadura" he said.

- Convention goals:

Acorex is a supplier of cattle for El Encinar de Humienta (located in Almaraz since ten years ago) and the latter, in turn, is a supplier of beef for OSI Food Spain. The agreement aims to develop the local supply chain, ensure the best farming practices, organize the animals flow, reduce volatility and speculation, ensure the maximum use of facilities and ensure the raw materials supply.

Acorex, leader of the Extremaduran field with 250 million turnover last year (record profits so far), sold during the year 2011 a total of 19,742 heads of cattle to El Encinar of Humienta, a total of 20.227 million euros worth. It's the first beef distributor in Spain with 82 million euros in sales in 2011.

OSI Food Solutions Spain, meanwhile, produces 100% beef burgers served at McDonald's restaurants in Spain and Portugal. In this regard, Del Rio said that this meat from Extremadura is guaranteed to cater to more than 7,000 chain restaurants in Europe, but for the moment the demand is covered and the agreement is limited to serve Spain and Portugal.

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EXTREMADURAN PRODUCTS AT MCDONALD'S

One third of the meat used to make McDonald's hamburgers come from herds in the region. Part of that production is carried out through an agreement signed between OSI Food Solutions (supplier of hamburgers served in the company restaurants) and Cáceres slaughterhouse El Encinar de Humienta, which have joined the Extremaduran cooperatives Acorex and Copreca.

This collaboration with Extremaduran farmers will be enhanced from now with the creation of a new burger called Grand Extrem, which will be 100% Extremaduran beef. The name, in the words of the CEO of McDonald's Spain, Patricia Abril, "indicates its origin and its unique flavor." The burger was presented yesterday at the Mejostilla restaurant and will be available from today at all the restaurants of the franquise in Spain. It is a range of burgers that responds to optional labeling called '100% Extremaduran beef meat', certified by the technical team of the Protected Geographical Indication Ternera de Extremadura.

- Other providers:

McDonald's also has other Extremaduran suppliers like Vegenat (based in Pueblonuevo de Guadiana, Badajoz), onions supplier, or Ian (in Casas del Monte, Cáceres) serving green olives. "We do not deceive anyone when we produce in our region because what we do is very consistent" said the President of Extremadura, Jose Antonio Monago, who added that the fact that part of McDonald's suppliers are Extremaduran "guarantees the highest quality and food safety".

The CEO of the company in Spain, Patricia Abril, said that McDonald's Spain "has the mission" to support the Spanish primary sector and the proof, he said, is that 75% of the suppliers by volume billing are Spanish. "We want to go a step further by signing a long-term strategic support with suppliers, agreements that will invest and modernize the Spanish primary sector," added the CEO of McDonald's.

McDonald's currently has 463 fast food restaurants in Spain, seven of them in the region, located in Cáceres (two), Badajoz (three), Plasencia (one) and Mérida (one).

- Other information:

On the other hand, the President of Extremadura noted that the agri-food sector made 54% of exports in the region last year, with a turnover of 871 million euros. The meat sector turnover was 55 million of those exports.

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BIOMASS TO FUEL CHANGE

The largest meat factory in Extremadura and one of the largest cattle slaughterhouses in Spain, El Encinar de Humienta, located in the Cáceres town of Almaraz, changed the fuel oil by wood pellets to replace the burner of a 1,000 Kw vapor boiler.

Like other large food factories, the slaughterhouse of El Encinar de Humienta, need year-round heat transfer at high temperatures and steam, for which it uses a 6 bar pressure steam boiler with a capacity of production of 1,400 kg / h (1,000 kW).

So far, the company consumed an average of 1,000 liters of fuel oil per day, with a total consumption of 200,000 liters per year. In order to save costs and optimize industrial processes, the responsible of El Encinar de Humienta decided to choose a 1,000 Kw, pellet-fed biomass burner. It also manages the ashes before the fire entrance and burns the gases obtained in the gasification grill.

Along with the deployment of the new pellet boiler, the industry has had to build a warehouse or metal sheet silo, with a 37 tons of pellets capacity that can be transported by mechanical means.

With current the fuel prices, the savings provided by those responsible for the meat industry approaches 50%, hoping to amortize the investment in the biomass boiler in two years, in addition to significantly reduce CO2 emissions to the atmosphere.

El Encinar de Humienta is the slaughterhouse with the biggest slaughtering and selling volume PGI Ternera de Extremadura, and is considered one of the largest in Spain in the cutting and packaging of beef for large distribution groups and butcheries in Spain and abroad.

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